Zucker! (Sugar!)

March 28th, 2013 | by afiler

Einmach Zucker



Cool drinks for a hot summer day

July 12th, 2012 | by afiler

Schweppes Bitter Lemon

Orangina (in a can!)


Scheweppes Dry Ginger Ale

Schweppes Bitter Orange


Schweppes Bitter Grapefruit

Schweppes Caribbean Lemon

Schweplet Soda Water

Pulco Citron

Schweppes Indian Tonic

Schweppes Ginger Ale

It’s Turkey Time!

November 24th, 2011 | by afiler




Jordan Cold Turkey

Jordan Cold Turkey

Hansel & Gretel: The Orange Turkey

Hansel & Gretel: The Orange Turkey

Stuff'n Turkey

Stuff'n Turkey

Haribo: not just gummibears

August 30th, 2011 | by afiler

Haribo licorice(?) mascot in cowboy hat and boots



Haribo Whirls

Haribo LICORICE-Cigarettes





HARIBO Spaghetti (Erdbeer/Strawberry)

Atomic Brand Names

August 5th, 2011 | by afiler

Radium Butter

Radium Starch

Radium Matches

Radium Export Cigars

Nutex Radium Condoms

Atomic Brand Names at the Oak Ridge Associated Universities (ORAU) Health Physics Historical Instrumentation Museum Collection (via How To Be a Retronaut).

Going Bananas

August 4th, 2011 | by housepage

All this beautiful summer weather has us

and it got us so excited that we are going to bring a whole slew of banana trademarks and random banana factoids.

Big Bananas!

Fun Fact: Banana consumption rises in the Muslim World during Ramadan. This fact excites tasty banana vendors everywhere.

Surfin’ Bananas

Cool Bananas

Cracked on Cocaine from the 1980′s BananasBanana Pillows!

Tripping out on Acid like its 1973 Bananas


 Frogs with Bananas

Gorillas Feeling Up Bananas

 Driving Bananas

King Bananas

Organic Bananas

Banana Condoms

Dancing Bananas

Weirdly Penis Shaped Bananas


Southern Miss vs. Iowa

August 3rd, 2011 | by housepage

After losing the 520 Eagle here in Seattle, I did not think I could bear to lose another eagle in such close proximity but it looks I am set to do just that.

When Southern Miss set out to re-image themselves, they could have guessed that it would erupt into the conflagration that it has become. In 2003, they chose a brand new mascot and logo for their school: Then, they proceeded to plaster it everywhere around campus including the middle of the football field and even on the pants of all their football players. However, they have been struck a massive blow just today by Trademark Trial and Appeal Board when it ruled against them saying that “the overall similarity in appearance of the marks on the goods, particularly in light of the use of identical color schemes, creates virtually identical commercial impressions.” They additionally shot down Southern Miss’s argument that the use of birds of prey mascot is common but this argument was shot down as well with the Justice Bucher saying:

When making a visual comparison between Iowa’s Hawkeyes marks and each of these designs, we find that none of these Division I third-party marks remotely resembles Iowa’s Hawkeyes designs. Certainly, none is as similar to Iowa’s marks as is (USM’s) mark. Moreover, whether some of these third-party marks (e.g., those having commercial impressions quite distinct from the marks of Iowa and USM) are similar to each other is not relevant to our analysis, and has no bearing on the question of whether the marks in this case are likely to cause confusion.

For comparison, here is the University of Iowa‘s logo: This continues a long history of epic levels of trademarking by the University of Iowa. Fun Fact: The University of Iowa is considered a Public Ivy school. This long history even contains adventures to foreign lands with the college having a registered trademark in GermanyUniversity of IowaThey have also trademarked this logo for woman’s sporting events that incorporates Roman symbol for women which I think is rather clever.

And I like this one, it exudes dignity, distinction, and being founded in 1847.

Southern Miss on the other has a relatively paltry repertoire. My solution is that we should put their mascots in a ring and let them fight it out:

 Southern Miss     vs.   

I think Southern Miss would win. Their mascot looks a bit like the Hulk with feathers.

A Salute to News Corp

August 1st, 2011 | by housepage

With all the current huzzaballoo about News Corp in the news, I figured it was time to take into the trademark archives to see what we could dig up on News Corp, or News International as they are more properly known. News Corp has/had some pretty shady trademarks including for a mortgaging business. They also have a healthy obsession with the letters E and its future role as overlord of the global financial markets with trademarks like:

These are all part of Rupert Murdoch’s money laundering empire clearly :-P .

Weekend Camping

July 29th, 2011 | by housepage

Friday always makes me think of camping. Of spending a wonderful weekend out in the crisp outdoors in some beautiful location. Out here in Seattle, it is a huge pass time and there are tons of places to go within two hours drive. All this camping is driving by two things: love for the outdoors and the gear that keeps those hikers going. I bring you the first of several homages to those wonderful outfitters.

I have had Coleman gear my entire life and its has served me really well with my tent serving me for the last 10+ years and still kicking. The Coleman Company was founded in 1900 in Kingfisher, Oklahoma but soon moved to Wichita, Kansas in 1902. According to the Kansas Secretary of State, they incorporated as COLEMAN LAMP & STOVE COMPANY on 1907/09/04 and has been producing camping gear ever since. Their most famous product is lanterns though. This is exemplified by the first trademark we have on record for them:


The setting sun is a metaphor for the brightness of Coleman lanterns and how it helps you when the sun goes away

It’s a beautiful simple logo with motifs that continue throughout the rest of trademarks to the present day. These include the simple, sans-serif font, the horizontal printing of the name of the company that dominates the trademark, the underlining of this text, and prominent featuring of a light source. In later logos, this is usually a lantern.

Here’s the oldest trademark that is still active and they are still keeping updated. It’s a little simpler and it’s missing that distinctive light source. However, it has all of the other distinctive features. This trademark is also the first issued under the current company name which is COLEMAN COMPANY, INC., THE whereas previous marks had been issued to COLEMAN LAMP AND STOVE COMPANY


Oldest still active Coleman trademark

This trend continues through this trademark from 1991:

ColemanAnd evolves a little further into this:

One of their most unique products is a type of boat called scanoe which is a mix of skiff and canoe that they only make. But their trademark adorn all sorts of other interesting products:

The Coleman Company has had a venerable history but it is such a common name that all kinds of wacky things have been trademarked as Coleman by other companies including:
The above for railway maintenance is currently one of my favorite of all time in terms of its aesthetic qualities and simplicity. Also, we can be certain from this series that Coleman is an extremely common name in Australia. I just want to leave you with this bizarre trademark I found that I am not quite sure what to think about. It was registered in Austria.

Kick! Blast! Surge! Fuse!

July 28th, 2011 | by housepage

Leatherman has some pretty action-packed trademarks. They reminded me of all those classic Batman episodes with onomatopoeia when guys got hit.